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Attraction Effect under Time and Justification Conditions
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198 b
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This study tests the possibility that, in some cases §when conditions such as low time pressure and §expectations of future questioning are present, the §attraction effect can be explained by a processing §strategy based on a large number of attributes. Five §studies were conducted to test the hypotheses. Two §Pilot studies were done to select product §categories, attribute values and to check §methodology in Colombia. The main study consisted of §two experiments. Experiment 1 was conducted to §replicate earlier studies on attraction effect and §to demonstrate that the attraction effect is robust §across cultures. Experiments 2, and 3 were conducted §to examine how time pressure and justification §conditions may influence choice outcomes. Findings §give support to the attraction effect in other §cultural context.
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