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Programma razvitiya Event marketinga kak preimushhestvo btl-agenstva
Ρωσική
147 b
30 ημέρες για την επιστροφή των προϊόντων
V dannoy monografii rassmatrivayutsya teoreticheskie i metodicheskie osnovy razrabotki programmy Event marketinga, kak konkurentnogo preimushchestva; rassmatrivayutsya etapy razrabotki programmy Event marketinga. Predlagaetsya metodika issledovaniya vozmozhnostey razvitiya Event marketinga. Analiziruetsya marketingovaya sreda BTL- agentstva "Promo Tsentr" i osobennosti ego ispol'zovaniya agentstvom. Issleduetsya predpochteniya potrebiteley uslug Event marketinga. Predlagayutsya puti razvitiya Event marketinga na predpriyatii. Razrabotana programma razvitiya Event marketinga i otsenena eye effektivnost'. Monografiya proekt soderzhit 9 tablits, 38 risunkov i 60 istochnikov literatury.
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